Knowing where to start is half the battle. Our range of strategic marketing services help you to better understand your customers, the market, your competition and your capabilities.
At Marketing Inspiration we take the time to understand your business needs and the market in which you operate – so we can tailor our services so you get a bigger bang for your buck!
Our Marketing Strategy & Business Planning Services include:-
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Positioning Analysis
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Competitive Analysis
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Marketing Audits
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Mystery Shopping Reports
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Marketing Research
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Branding creation (including logo development)
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Customer Segmentation Analysis with Persona Development
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Website content analysis & usability recommendations
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Social media strategy & applications
We also offer some specialised services to help startups, or drive effective marketing strategy in your existing business:
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Starting Line (Concept Validation & Elevator Pitch for New Businesses)
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Second Opinion (Are you heading in the right direction? Find out!)
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Nit Picker (Have us pick apart your campaign and help you with a risk assessment before it hits the market! This could be the difference between a disaster and marketing success!)
Starting Line
If you’ve got a great idea that you’re thinking of turning into a business, before you get too carried away, you might like to have a “Starting Line” Consult for potential or new startups.
I’s a great way to help you crystalise your thinking about your business and where you want to head.
We start with the “elevator pitch” where we work out (together) how you encapsulate your business idea in 30 seconds or less, to make an impact and drive interest in your concept.
We’ll chat about how you can market your product or service, and talk you through some marketing considerations, giving you some things to think about as you move forward and develop your business.
Just $250 for a 1 hour consultation, which includes a follow up report capturing the ideas discussed.
Second Opinion
You might have received marketing or business development advice elsewhere, but still have this “niggling feeling” that you’re not sure it’s right for you. Before you sink your hard-earned money into some tactics, or commit yourself to a longer term arrangement, why not get a second opinion?
It’s common place to ask for a second opinion when it comes to medical advice, so why not business advice?
There is always more than one way to skin a cat, so perhaps getting another professional’s take on your situation and options is a good idea, or would give you greater confidence you’re moving in the right direction. Everybody does things differently, and just because someone has recommended one way, it doesn’t mean there aren’t others for you to consider.
Talk to us about where you’re at, and where you want to end up. Sometimes Plan B might be a better option.
Nit Picker
Here’s the deal. Sometimes, when you work with people for a long time, or your office has a hierarchical structure, your employees may not feel overly comfortable telling you your idea sucks.
And sometimes as a business owner, you can be so invested in an idea or direction, that you are blinded by some practicalities you may not have fully considered.
So that’s where we come in. We listen to your marketing idea or planned strategy, or look at your campaign concept, and help “pick it apart”.
Because when you have someone in the room who isn’t afraid (and is actually being paid) to tell you all the weaknesses of your idea, you can make it stronger, and decide what you can do to “fix it” before you launch.